You’ve heard plenty of how to when it comes to podcast growth. But not enough how not to.

The third and final episode of the fourth stage of the podcast maturity curve series How B2B Podcasts Grow Up concentrates on what our expert guests would change about how they approached multichannel expansion. What did they do successfully and what mistakes did they make?

Get the inside scoop from Kara Singer of Oak Street Funding, Meg Johnson from OpenView Venture Partners, Jordan Feise of Gong and Rowan Tonkin and Peter Mahoney at Planful. And my insights too!

Listen in for:

01:26 - 03:36 🕚 Everyone wishes they had started repurposing their podcast content sooner. So do it before you have to.

06:39 - 07:57 🧩 There is no one correct way to grow your audience and podcast. Take bits and pieces of successful strategies.

09:52 - 11:36 ⭐ It’s easy to feel spread thin when expanding your show. Always go back to your original goal and ask yourself whether you’re achieving it.