Episode 6 - How Bad Do You Want It?

Jordan Zimmerman is Founder, Chairman and Architect of the Zimmerman Advertising empire, now the 14th largest advertising agency in the world with published billings in excess of $4 billion.

Jordan Zimmerman founded his company in 1984 working tirelessly, personifying an insane commitment to be the best. Jordan trademarked his own term, “Brandtailing®,” a maverick combination of long-term brand building and short-term sales boosting that delivers measurable results and this methodology became well known throughout the advertising industry and the hallmark of Jordan Zimmerman’s success.


USF Trustee Jordan Zimmerman
Jordan Zimmerman is known as “Advertising’s Bad Boy” and his list of winning clients is a “who’s who” of the retail world. His is the firm that is behind such great brands as A.C. Moore, ADT, Atlantis, AutoNation, Ashley Furniture, Boston Market, Carfax, CBS, Consolidated Credit, Dish Network, Dunkin Donuts, Extended Stay America, Firehouse Subs, five Below, The Florida Panthers, hhgregg, Kanes, Lane Bryant, Lennar, Logan’s Roadhouse, Lucky Brand, Michaels, Office Depot, Papa Johns, Party City, Pep Boys, Nissan, Saks Fifth Avenue, Tire Kingdom, Toys-R-Us, White Castle and many more. The list is long and impressive, and ever growing.

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Today we have the legend “Body by Jake” and he says; “Stick to the fight, when your hardest hit, when things seem worse is when you must not quit! Don’t quit!”

Episode 6 - How Bad Do You Want It?

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