Join host Mike as he explores data quality in digital marketing with seasoned entrepreneur Jim Weldon, founder of ProspectDesk. Jim shares insights into transforming bad data into valuable audience intelligence, emphasizing the importance of accurate targeting and clean identity resolution. Discover why Jim, despite a successful career in edtech, fintech, and SaaS, chooses to tackle one of digital marketing's most challenging problems. Tune in to learn how quality data can streamline your marketing efforts, enhance audience engagement, and drive profitability. Perfect for those rethinking their prospecting strategy.