Turn up this episode to hear bartaco CEO **Anthony Valletta** unpack exactly how he scaled a barefoot-beach taco bar from 19 stores to a nine-figure powerhouse—while still reading every single guest review before sunrise. In one rapid-fire hour you’ll learn why bartaco “sells fun, not tacos,” how a full QR-code pivot nearly backfired, and the 1 % obsession that keeps culture intact as unit count explodes.

WHO SHOULD LISTEN  
CEOs and Founders • Growth-minded operators • Leaders looking for practical frameworks • Anyone scaling a brand while protecting culture

MINUTE-BY-MINUTE
0:00 Origin story—dish-pit to C-suite  
14:00 Guest-first doctrine & 24-hour review loop  
20:00 Guardrails, local flair, and the surf-shack soul  
30:00 QR pivot post-COVID: why Valletta killed it  
37:00 People math: hiring for grit, fixing 115 % turnover  
45:00 Tech stack tour: AI vision, Snowflake, GPT  
55:00 Lightning round: favorite taco, hardest “no”  

WHAT IS RARE BREED

Rare Breed exists because being a CEO and/or founder is tough as hell. It’s lonely at the top, and the path to scaling a business, managing people, and making high-stakes decisions is full of complexity. Rare Breed is here for those who want to dig deep, learn, and grow from other outlier founders and CEOs who have reached rare air. No fluff, no theory—just real, actionable insights to help you get to the next level as an Entrepreneur/Operator.

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Keywords: CEO podcast, founder leadership, scaling a business, operator mindset, business growth frameworks, high-performance teams, entrepreneurial leadership