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Here's this shows TL;DR:

• How Baseballism got started 
• The value of having an audience before you have a product
• How to integrate your brand message into the entire customer journey
• Specific examples from Baseballism's customer journey
• The value of authenticity and speaking directly to your fans
• How to build a team around you to succeed
• Travis' number one tip for building a brand
   

Other helpful resources on this topic:

How Baseballism turns refunds into up-sell opportunities