Let’s talk crypto and content marketing. Crypto is an incredibly fast-moving industry. Content marketing is a long-game strategy. So, does content marketing work for one of the leading organizations in the crypto and digital asset economy? Sam Shrager joined B2B Content Strategist to discuss.

Sam is Head of Marketing and Communications for BCB Group, Europe's leading provider of business accounts for the crypto industry. She heads up the PR and marketing at BCB and leads on strategy and execution across all communications.

Amy Woods is the CEO and founder of Content 10x, the longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses worldwide.

In this conversation, Sam and Amy discuss what types of digital content marketing have propelled BCB through exponential growth in the past two years, why validating content marketing tactics is sometimes necessary, and how outsourcing helps Sam’s team be more agile.

Find out:

• The key to executing BCB’s fully aligned content strategy
• How BCB implemented its SEO strategy quickly and effectively 
• Mind-blowing crypto content opportunities – from high-profile to ultra-creative

Important links & mentions

• BCB Group: https://www.bcbgroup.com/
• Sam’s LinkedIn: https://www.linkedin.com/in/samshrager/
• Content 10x: https://www.content10x.com/