Connect with Eric:

Twitter
Linkedin

Eric's Channels:

Beardbrand Youtube
Ecommerce Conversations

Brand's Eric Looks to for Inspiration:

GymShark
Groove Rings

This Show's TL;DR:

• Eric shares how he got started with Youtube 
• Explains how to evaluate the early days of building a channel 
• Tactics for finding the right type of content 
• Viewership of subscribership... which is better?
• How to evaluate your channels impact on your brand
• Whether you should build a community at all 
• Eric's thoughts on brands who don't invest in content