Today's artists wear many hats from manager to social media marketer to advertiser and more: Beatchain is giving them the data science and digital marketing tools they need to succeed all in one place. Discover how Beatchain is actively and continuously reacting to the market space to determine what tools artists really need to reach their fans and make sales. Find out how state of the art tools such as Fanbuilder, Insights Overview, and Hypelinks allow artists to more efficiently gather relevant data to make informed marketing decisions and more effectively convey their narrative. Get Luke and Ben's unfiltered take on how top social media and discovery platforms such as Instagram and Spotify are falling short of artists needs. What kind of content is getting the most engagement and how does genre influence the way artists interact with their fans. Find out this and more on this week's episode.

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!