In this episode of Brick by Brick Wealth Building Conversations, I sit down with Hugh Massie — Founder & Executive Chairman of DNA Behavior International and Chairman of the Behavioral Economics Institute. Hugh has spent more than a decade helping leaders, investors, and organizations make better, faster financial decisions by understanding the behavioral patterns that drive money.

We get into how your hard-wired behavior shows up in your business, your investments, and your stress responses — and why “behavior makes money” isn’t a catchy phrase, it’s a real framework for reducing risk and improving performance.

We cover:

• How behavioral patterns directly influence financial outcomes

• What he learned transitioning from CPA to a leader in behavioral economics

• How AI is reshaping personalized financial insights

• Why leaders make predictable mistakes under stress

• How to align money decisions with natural behavioral strengths

• The mission behind Boys Without Fathers and what it’s taught him about identity, money, and leadership

Whether you're a lender, operator, or investor, this conversation will change how you think about risk, decision-making, and team dynamics.

DNA Behavior
https://dnabehavior.com

GoDNA.ai (app)
https://www.godna.ai

Behavioral Economics Institute
https://www.behavioraleconomics.com

Boys Without Fathers (nonprofit)
https://www.boyswithoutfathers.org

LinkedIn — Hugh Massie
https://www.linkedin.com/in/hughmassie/

YouTube — DNA Behavior
https://www.youtube.com/@dnabehavior

Podcast — The Behavioral Economics Podcast
https://open.spotify.com/show/4m023IsfGpY2ZnJSqEwOef

Guest Links & Resources