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How Behavioural Science Can Help You To Improve the Customer Journey
In this episode, Richard Bordenave, CEO APAC of BVA Nudge Unit, talks to us about behavioural science. Richard talks about how the field originated and what it looks like in 2020. He also shares some examples of how behavioural science can be used to improve the customer journey, internal hiring processes, improve adherence to regulations and more.
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By SmartUp.ioIn this episode, Richard Bordenave, CEO APAC of BVA Nudge Unit, talks to us about behavioural science. Richard talks about how the field originated and what it looks like in 2020. He also shares some examples of how behavioural science can be used to improve the customer journey, internal hiring processes, improve adherence to regulations and more.