133 | How Being Focused Can Catapult Your Podcast Success

10.17.2023 - By Kevin Chemidlin Play

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In this episode, Kevin Chemidlin shares his recent experience with two talented podcasters struggling to gain traction and grow their audience. Both had amazing guests on their shows and were skilled hosts, but the problem lay in their generic content. His advice was to narrow their content, but it wasn’t well received at first. After all, the most popular podcasters talk about a variety of topics and still have tons of committed listeners. Think Jay Shetty, Mel Robbins, Alex Hormozi, etc.

These may be your favorite podcasters, but it’s important to remember that their journey to success didn’t include covering broad content right from the beginning. They focused their content towards a specific audience and grew their popularity over time — and this is the most effective strategy for any podcaster to do the same.

By the end of this episode, podcasters will understand how to create a show that resonates with listeners and apply the advice Kevin gave his two clients for their own show.

Topics discussed in this episode:

Why talented creators struggle to grow their audience

How popular podcasters succeed with broad content

Niching down to get traction and build your audience

The paths popular creators take to be able to speak broadly

How podcasters can create a show that resonates with audiences

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