Mia Bacarro, Integrated Marketing, Ben & Jerry's ANZ & Asia sits down with host Mark Jones to share the scoop on how the ice cream brand combines emotional connection with social awareness and activism.

Resources

• 5 Ben & Jerry's Flavours On a Mission
• Why Ben & Jerry's Speaks Out

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• Professor John Roberts on Better Marketing for a Better World (BMBW)
• Bianca Bryson on emotive storytelling at International Justice Mission