In this episode, David Brickley sits down with Casey Hurbis, Chief Marketing Officer at BetMGM, to talk about brand-building in crowded markets, the evolution of betting, and how smart marketers earn attention.

They cover:

- Why a great customer experience still beats a great offer

- The biggest challenge in regulated markets—and how BetMGM navigates 29 states

- The power of loyalty programs in a world of app-switching bettors

- How Casey approached rebranding BetMGM (and why Jon Hamm was the right call)

- The biggest mistake marketers make when jumping into new spaces

Casey also opens up about what he looks for in brand ambassadors, the tools that help him do his job, and what advice he gives to rising marketers trying to make it to the CMO seat.

#BetMGM #SportsMarketing #DigitalMarketing #CMO #BusinessOfSocial #BrandStrategy #SportsBetting #MarketingLeadership

📬 Sign up for David's monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉 https://www.stndigital.com/db/

Interested in becoming a guest on the podcast? Reach out to our team at [email protected]

--------------------------------------------------------------------------------------------------------------------------------------------------------------

STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.

➡Check us out: https://www.stndigital.com/

➡Get in touch with our team: https://www.stndigital.com/contact/

--------------------------------------------------------------------------------------------------------------------------------------------------------------

Want more insights? Follow David:

TikTok: https://www.tiktok.com/@davidbrickley

Twitter: https://twitter.com/DavidjBrickley

LinkedIn: http://www.linkedin.com/in/brickley

Instagram: http://instagram.com/davidjbrickley

Facebook: https://www.facebook.com/davidjamesbrickley