While most edtech focuses on student-facing software, BetterLesson has spent a decade building a different business: coaching teachers. In this episode, Lucas and Luna examine how the company scaled a high-touch professional development model to over 300 school districts, why its one-on-one virtual coaching retains teachers better than traditional workshops, and the hard unit economics that make it work. They walk through BetterLesson's pivot from in-person to remote during the pandemic, the 3-to-1 ratio of coaching hours to teacher retention impact, and how its subscription pricing aligns with district budgets. A concrete look at what it really takes to improve instruction at scale.

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