Today Marketing departments work very closely with Business Intelligence. The benefits are obvious: data helps marketers make smarter decisions and optimize their spend. But Marketing is not the only business area that can benefit from a close collaboration with BI. In the final episode of our BI series, Rainer Berak discusses the role of BI in Product Management, Organizational Building, and Sales with some of our team leads at Project A.   PAP#011 is the fourth and last part of our BI series.   Moderation: Rainer Berak Guests: Tamer El-Hawari, Tevfik Oytun Aloglu, Cornelia Moller-Atam, Christoph Rösler Language: English RSS Feed: http://project-a.libsyn.com/rss