Restaurant owners and operators possess a passion for food, beverage and people. Data collection may not seem like a natural fit within that environment, but it should. In this episode Jamie Oikle and Josh Kopel discuss the benefits of data collection and a few practical tips on how to build out that system.

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

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