According to Josh Kopel and Jamie Oikle, birthdays are the greatest missed opportunity in the history of restaurant marketing. In this episode, Josh Kopel and Jamie Oikle provide the tactics and tools that multimillion dollar brands use to draw their customers back while making them feel seen and appreciated.

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

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