Welcome to the reality check on the internet's biggest threat: deepfakes and the total loss of trust in digital media. If you're wondering if we can still tell what's real and what's fake online, you're in the right place.In this vital discussion, Dr. Manny Ahmed, founder of Open Origins and visiting researcher at Cambridge, explains why the deepfake 'arms race' of detection is over, and introduces the only sustainable solution: provenance. Learn how Open Origins uses secure sourcing (3D depth mapping on cameras) and archive anchoring (blockchain for historical footage) to create an unforgeable audit trail that definitively proves media authenticity. This paradigm shift is not just protecting news organizations like ITN, it’s fighting for our shared sense of reality and the future of democracy in a bot-dominated digital world.