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In this episode of The Flow Lab Podcast, hosts Ben Walker and Sam Myers continue their conversation with Brendan Reid, a pioneer in home performance and HVAC sales. Brendan shares expert knowledge into ductwork efficiency, sales strategies, and the science of customer communication. He explains why smaller HVAC systems often perform better, the role of air sealing, and how to educate homeowners without overwhelming them with technical jargon. Whether you’re an HVAC professional or a building science enthusiast, this episode is packed with valuable takeaways to elevate your skills.

Expect to Learn

• The Power of Proper Duct Sealing, Why fixing duct leakage before upgrading HVAC systems leads to better efficiency and comfort.
• How to Communicate HVAC Benefits to Homeowners Using relatable analogies to explain airflow, ductwork, and energy efficiency.
• Mastering the Sales Process, Why sales objections should be seen as opportunities and how to use psychology to guide customer decisions.
• Behavioral Science in Sales, How asking the right questions keeps customers engaged and makes technical concepts easier to understand.
• The Future of HVAC Training Brendan’s insights into modern home performance solutions and upcoming sales education initiatives.

In Today’s Episode 

[01:14] - Welcome Back to The Flow Lab Podcast

[03:45] - The Importance of Clean Air and Ductwork Efficiency

[06:12] - Using Analogies to Simplify HVAC Concepts

[08:16] - The Psychology of Sales in HVAC

[14:21] - Overcoming Sales Objections in Home Performance

[20:30] - The Evolution of HVAC Testing & Airflow Science

[26:15] - Moving Beyond “Energy Audits” to Customer Comfort

[30:00] - The Power of Customer Education in HVAC Sales

[35:50] - Final Advice for HVAC Professionals

Connect with Brendan Reid:

LinkedIn: https://www.linkedin.com/in/brendan-reid-5255bbb/ 

Website Aeroseal: https://aeroseal.com/ 

Website SellMoreSeals: https://sellmoreseals.com/ 

Follow Hosts:

Follow Hosts:
Ben Walker (Co-CEO, Retrotec)
LinkedIn: https://www.linkedin.com/in/ben-walker-4a05901/

Sam Myers (Building Science Specialist & Trainer)
LinkedIn: https://www.linkedin.com/in/sam-myers-ms-a9a4a546/

Website: https://retrotec.com/
Facebook: https://www.facebook.com/retrotec/
Instagram: https://www.instagram.com/retrotec/
YouTube: https://www.youtube.com/@RetrotecEnergy/

Listen on
Spotify: https://open.spotify.com/show/3xMDAhIttUTHWK41DH7KhB

Don’t forget to subscribe for more episodes on airtightness, ventilation strategies, and innovations in building science!

#BuildingScience #AirtightnessTesting #EnergyEfficiency #BuildingPerformance #HVAC #Retrotec #GreenStar #EnergyWaste #HomeImprovement