Blume’s focus on customer education goes way beyond their products. They’re all about helping teens and their parents navigate a really difficult time, and that makes for super engaged fans of the brand.

Thing is, they’ve built up a dedicated following among millennial customers as well. Blume is a brand that knows their ideal audience, but crafts amazing experiences that go way beyond a demographic.

Kristen and Blume's Head of Growth, Kristin Eberth, talk about the things that set Blume apart- from their incredible community work to their new loyalty program, Blumetopia.