I interview Bob Weed, a bankruptcy attorney in Northern Virginia who happens to have been my client for the last year.

Some of the highlights in this interview include:

* How he used paid ads to more-than-replace half his organic leads, after Google chopped his organic search traffic in half

* How those paid ads -- and a few marketing tweaks -- helped him grow in a bankruptcy market that's "been going down, down, down, down, down"

* The exact change he made that increased his retainers by a third, without spending a single penny more

* And a whole bunch more, including how to "warm up" potential clients from the Internet so they're as "hot" as a referral lead