Today on Pure Signal, Vincent, Jason, and Kevin tackle one of the most fundamental questions when looking at today’s technological landscape:  What do companies actually believe?

In a wide-ranging conversation that spans from post-war industrial America to the Gen AI frontier, the team explores how implicit belief systems, not mission statements, are truly driving corporate behavior. From Bell Labs and Silicon Valley's shifting ethos to the rise of bold, founder-led companies, the discussion reveals why full neutrality is an impossible hill to stand on.

As generative AI begins to reshape not just how companies operate but what they stand for, this episode offers a timely look at why leadership, taste, and strategic conviction are more critical than ever. Whether you're leading or building an organization, this conversation will challenge how you think about purpose, performance, and the future of AI-led business.

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Quotes

“AI is going to force organizations to define their taste. How they want to sound, look, and operate. You can’t outsource that to a committee. CEOs will have to make bold, unpopular decisions, and that requires a core belief system that doesn’t wobble with the wind.” – Vincent Yates

“I don’t think purpose is just about profits, but I also don’t buy into the idea that stakeholder capitalism alone creates value. The companies that last are the ones that tie employee experience and customer value into a shared mission. That’s where you find real nobility in work.” – Kevin Erickson

“The most successful companies I’ve seen rally around a clear mission. Something bigger than just making money. That sense of purpose drives innovation and attracts people who actually want to build. It’s not about marketing spin; it’s about having something real to stand behind.” – Jason Goth

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Time Stamps

00:00 Intro

01:00 Defining the true beliefs of organizations amidst global turbulence

02:45 Shifting priorities of Silicon Valley companies

06:25 How beliefs create a value prop for employees

08:55 Bell Labs case study11:20 The role of mission-driven innovation in business success

13:10 What companies can learn from a united past

17:15 What gives people purpose?

20:40 Why companies are choosing to stay private

23:55 How are CEOs winning loyalty?

35:30 The importance of defining your company's purpose

36:25 How do you define your company mission?

38:15 How will AI affect company core values?

39:20 The aesthetics of AI

51:10 Where does AI fit in your organization?

52:25 The Corporate AI Mandate 

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Links 

Connect with the hosts on LinkedIn!

• Vincent Yates

• Jason Goth

• Kevin Erickson

Learn more about Credera