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How Bombora helps customers get a complete view of the B2B buyer’s journey, with McKenzie Farquharson
In this special podcast episode, McKenzie Farquharson , enterprise customer success manager at Bombora, joined Marc Johnson, COO at Bombora, to share her experience implementing Intent data for a network and system management software customer.
McKenzie gets into the nitty gritty and shares:
- How the Bombora team worked with the customer’s marketing and marketing operations team to implement the Intent data in 6sense
- The analysis of a list of topics and closed won accounts to understand the buyer’s journey of each product
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By BomboraIn this special podcast episode, McKenzie Farquharson , enterprise customer success manager at Bombora, joined Marc Johnson, COO at Bombora, to share her experience implementing Intent data for a network and system management software customer.
McKenzie gets into the nitty gritty and shares:
- How the Bombora team worked with the customer’s marketing and marketing operations team to implement the Intent data in 6sense
- The analysis of a list of topics and closed won accounts to understand the buyer’s journey of each product