In Episode 29 of The Bootstrapped Tech Founder, Lucas and Luna dive into a surprising growth lever for bootstrapped software companies: exit interviews. While VC-backed startups often ignore churned customers, profitable bootstrappers like Groove and Basecamp have built systematic exit interview processes that directly inform product decisions. Lucas breaks down how Groove's post-cancellation surveys led to a 40 percent reduction in monthly churn over six months, and how the one-question framework—'What would have made you stay?'—uncovers the highest-impact feature requests. The hosts also discuss the counterintuitive practice of retaining leavers as brand advocates, and why bootstrapped founders can afford to listen harder when they aren't chasing hockey-stick growth. This episode also touches on when NOT to act on exit feedback, and how to avoid the 'feature death spiral' that kills focus.

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