Most bootstrapped SaaS companies think tiered pricing means locking features behind paywalls. In this episode, Lucas and Luna explore a counterintuitive approach: transparent pricing tiers that give all users access to the full product, but differentiate on usage limits, support response times, and data retention. They examine how companies like Mailchimp and Basecamp have used this model, and share data showing that companies using feature-unlocked pricing see 30% higher conversion rates from free to paid. The hosts also discuss the psychology of trust and fairness in pricing, and how bootstrapped founders can implement this without complex billing infrastructure.

#Bootstrapped #SaaS #PricingStrategy #TieredPricing #FeatureUnlocked #Mailchimp #Basecamp #CustomerTrust #ConversionRates #UsageBasedPricing #SupportTiers #DataRetention #ProductLedGrowth #NoFeatureGating #Business #Technology #FexingoBusiness #BusinessPodcast

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