August 01, 2021

How brand can improve your performance

28 minutes

In today's episode our hosts Brenton Gowland and Ron Tomlian talk about the role that brand, both personal and corporate, plays in improving your performance in the marketplace.
Some of the topics covered include:

Why should we as business people bother with branding?

Why is branding so important?

Why do businesses re-brand?

So how does a brand help me to increase the value of my business?

Brand helps you get uptake in the marketplace

Brand helps you put a premium on your product

Brand can help create steady cashflow

Brand helps you build a larger customer base

Your brand is not your logo

Every interaction you have with the marketplace increases or decreases the value of your business

Tip 1 - Don't neglect your brand

Tip 2 - Understand your customers perception of your brand

Tip 3 - You brand is more than just your logo

Tip 4 - Educate your staff about your brand

Tip 5 - Recognise that your brand is alive

Tip 6 - Include brand as an agenda item in board meetings

>> Follow us for more Business Builders goodness

YouTube - @BusinessBuildersNetwork

LinkedIn Group - Business Builders Network Group

>> Connect with our hosts on Linkedin

Brenton Gowland

Ron Tomlian

Thank you for tuning in to this episode of the Business Builders Podcast. Until next time, KEEP ON BUILDING !!

Adapt_CO
Helping businesses find their new shape.
SA Business Builders
Business leaders social group based in South Australia
Nucleus – Creative Agency
Specialising in growing business through brand, digital, video, web, print, campaigns and marketing.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

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