In this Episode, Harshal shares his invaluable insights on how eCommerce brands can focus on Internet Branding to gain customer loyalty and maintain top-of-mind "brand recall" in the minds of customers.

In this digital era, Social Media engagement plays a vital role in creating brand awareness and a positive brand image. Daily, bi-weekly posting can aid in creating top-of-mind recall in the mind of customers. Moreover, he emphasizes the importance of moment marketing. The synergy between brands' website themes, newsletters, social media handles should be evident.

He further talks about how customer loyalty is gained with years of trust, product quality, and premium user experience. Advertising will get the brand a customer, but a loyal customer is gained with brand recall.

Check out show notes on How Branding Works For Ecommerce Businesses to gain customer loyalty, generate a positive brand image, and maintain top-of-mind brand recall.