At the age of just 14, Ziad Ahmed founded Redefy, an organization aimed at making schools and communities more inclusive. Three years later, JUV Consulting was born and Ziad has been on a mission to ensure Gen Z is not just talked about, but actually talked to when it comes to marketing. He's spoken at VidCon, TED, Duke, Stanford, and Columbia Universities, and has even been personally recognized by Barack Obama. On this episode, we talk about the importance of activism for Gen Z, Gen Z values, and how brands can authentically take on and support social causes.