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How Brands Can Leverage the Power of Subscription Boxes to Become More Relevant to Consumers with Paul Jarrett, CEO & Co-Founder of Bulu
Paul Jarrett is the CEO and Co-Founder of Bulu Group, the industry authority in creating private-label subscription box businesses for the world's largest retail brands. He has worked with brands like Disney, Discovery Channel, and GNC, as well as dozens of smaller brands that have used the service to expand distribution and create higher customer awareness.
Paul has more than 15 years of online experience doing everything from working at ad agencies, renting textbooks online, and building his own online brands. Recently, Bulu Group was featured on PBS as a startup program.
In this episode…Starting up a subscription box business comes with a lot of challenges ranging from finding the best model for your business to managing inventory, pricing, marketing, all the way up to supply and logistics. And probably the biggest cause for concern is how to find the right team to help manage your inventory.
However, brands don't have to do everything by themselves because they can get outsourced help with fulfillment and inventory management that will not only save them time, and resources, it also helps them have the capacity to focus on other aspects needed to grow their business.
Join James Thomson in this episode of the Buy Box Experts podcast as he interviews Paul Jarrett of Bulu Group about how brands can leverage the power of subscription boxes to become more relevant to consumers. Listen to their conversation about why customers love getting subscription boxes, the difference in the subscription box preferences of men and women, customer acquisition costs, and the best tips on how to manage your inventory. Stay tuned.
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By Joseph Hansen and James ThomsonPaul Jarrett is the CEO and Co-Founder of Bulu Group, the industry authority in creating private-label subscription box businesses for the world's largest retail brands. He has worked with brands like Disney, Discovery Channel, and GNC, as well as dozens of smaller brands that have used the service to expand distribution and create higher customer awareness.
Paul has more than 15 years of online experience doing everything from working at ad agencies, renting textbooks online, and building his own online brands. Recently, Bulu Group was featured on PBS as a startup program.
In this episode…Starting up a subscription box business comes with a lot of challenges ranging from finding the best model for your business to managing inventory, pricing, marketing, all the way up to supply and logistics. And probably the biggest cause for concern is how to find the right team to help manage your inventory.
However, brands don't have to do everything by themselves because they can get outsourced help with fulfillment and inventory management that will not only save them time, and resources, it also helps them have the capacity to focus on other aspects needed to grow their business.
Join James Thomson in this episode of the Buy Box Experts podcast as he interviews Paul Jarrett of Bulu Group about how brands can leverage the power of subscription boxes to become more relevant to consumers. Listen to their conversation about why customers love getting subscription boxes, the difference in the subscription box preferences of men and women, customer acquisition costs, and the best tips on how to manage your inventory. Stay tuned.