Consumers are forming new buying patterns similar to those made in past crises.  IRI’s Jennifer Pelino, SVP Omni Channel Media is back to talk about five considerations brands can be making for the COVID-19 Economy: Tiered Offerings; Stay Top of Mind;  Develop a Private Label Mitigation Strategy; Drive Personalization at Scale; and Innovate to Prepare for the Future.

Consumers are forming new buying patterns similar to those made in past crises. IRI’s Jennifer Pelino, SVP Omni Channel Media is back to talk about five considerations brands can be making for the COVID-19 Economy: Tiered Offerings; Stay Top of Mind; Develop a Private Label Mitigation Strategy; Drive Personalization at Scale; and Innovate to Prepare for the Future.

Consumers are forming new buying patterns similar to those made in past crises.&nbsp; IRI’s Jennifer Pelino, SVP Omni Channel Media is back to talk about five considerations brands can be making for the COVID-19 Economy: Tiered Offerings; Stay Top of Mind;&nbsp; Develop a Private Label Mitigation Strategy; Drive Personalization at Scale; and Innovate to Prepare for the Future.

How Brands Can Win in Economic Upheaval

<p>Circana Unpacked delves into the data to reveal consumer, shopper, and other insights that fuel market changes and growth for those in the CPG, retail, health care and media industries. Join Circana thought leaders, industry partners and guests to learn how opportunities, trends and market disruptions will impact your business.</p>

Business

Marketing

Circana Unpacked delves into the data to reveal consumer, shopper, and other insights that fuel market changes and growth for those in the CPG, retail, health care and media industries. Join Circana thought leaders, industry partners and guests to learn how opportunities, trends and market disruptions will impact your business.

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How Brands Can Win in Economic Upheaval

How Brands Can Win in Economic Upheaval