On this episode of the NerdBrand Podcast, we’re diving into how brands diversify. This episode kicks off a three-part series starting with Brand Extensions.

A brand extension (sometimes called a category extension) is when a brand uses its established name or an established product line to launch a new product or category.

The idea is of course to leverage the brand reputation and loyalty to catapult the new product.

In other words, the existing brand is a low-cost marketing tool.

Brand extensions are often introduced with the goal of opening a new revenue stream with a complementary product, improving the customer experience, or solidifying a competitive advantage in the market.

Let’s look at some examples we talk about on the episode.

Tesla Tequila: Yes, from space ships, electric cars, to now liquor.

KFCFingernail polish: WUT? No seriously. Launched in the Hong Kong market.

Fire Logs: Yes – this just gets weirder. Make your house smell like KFC when you do not have KFC.

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