Agency Side

How Brands Drive Cultural Impact Through Creators


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🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Glenn Ginsburg, President of QYOU Media, to explore his journey from traditional media and entertainment to becoming a leader in creator and influencer marketing.

Glenn shares how brands can move beyond traditional advertising by leveraging creators, social platforms, and cultural relevance to build campaigns that truly connect with audiences. From his early days at Marvel, Comedy Central, and Disney to leading creator-driven strategies for major global brands, Glenn offers insights into the evolution of social media marketing and where the industry is headed next.

The conversation also dives into campaign strategy, measuring impact in creator marketing, the growing role of AI and data in the industry, and how brands can stay authentic while scaling their reach.

Tune in for an insightful discussion on creators, culture, and the future of marketing. 🎙️

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Agency SideBy Justin Levinson