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How Brands Grow By Professor Byron Sharp
If you like this episode you will LOVE my new show Grow Your Brand. Find it wherever you listen to your podcasts today - or head to https://www.laurenkress.com/grow-your-brand
For more episodes on the science behind better business don't forget to SUBSCRIBE to The Oyster with Lauren Kress
Tonight I'm talking about the importance of evidence-based marketing with the help of Prof Byron Sharp and his book "How Brands Grow"
I talk through some of the laws shared in this book and the common assumptions trumped by marketers that are simply not backed by the evidence - things like "customer retention is more important than customer acquisition", and "our customers buy from us because our brand is special and different".
Have a great Easter and I'll be back in two weeks time to talk about some of the strategies you can adopt to grow your business brand.
For more episodes on the science behind better business don't forget to SUBSCRIBE to The Oyster with Lauren Kress
Tonight I'm talking about the importance of evidence-based marketing with the help of Prof Byron Sharp and his book "How Brands Grow"
I talk through some of the laws shared in this book and the common assumptions trumped by marketers that are simply not backed by the evidence - things like "customer retention is more important than customer acquisition", and "our customers buy from us because our brand is special and different".
Have a great Easter and I'll be back in two weeks time to talk about some of the strategies you can adopt to grow your business brand.
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By Lauren KressIf you like this episode you will LOVE my new show Grow Your Brand. Find it wherever you listen to your podcasts today - or head to https://www.laurenkress.com/grow-your-brand
For more episodes on the science behind better business don't forget to SUBSCRIBE to The Oyster with Lauren Kress
Tonight I'm talking about the importance of evidence-based marketing with the help of Prof Byron Sharp and his book "How Brands Grow"
I talk through some of the laws shared in this book and the common assumptions trumped by marketers that are simply not backed by the evidence - things like "customer retention is more important than customer acquisition", and "our customers buy from us because our brand is special and different".
Have a great Easter and I'll be back in two weeks time to talk about some of the strategies you can adopt to grow your business brand.
For more episodes on the science behind better business don't forget to SUBSCRIBE to The Oyster with Lauren Kress
Tonight I'm talking about the importance of evidence-based marketing with the help of Prof Byron Sharp and his book "How Brands Grow"
I talk through some of the laws shared in this book and the common assumptions trumped by marketers that are simply not backed by the evidence - things like "customer retention is more important than customer acquisition", and "our customers buy from us because our brand is special and different".
Have a great Easter and I'll be back in two weeks time to talk about some of the strategies you can adopt to grow your business brand.