In this episode, we dive into the real role of loyalty programs - why they don’t drive new customer acquisition but are essential for increasing market share. We’ll explore the difference between market penetration vs. market share, and why, whilst physical availability is the key to brand growth, loyalty marketing can be key to driving mental availability and market share. If you’ve ever wondered how to truly maximise the impact of your loyalty program, this episode is for you. Tune in now!

Read me at https://medium.com/@marksage/how-brands-grow-with-loyalty-a69cc237d8c3