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How Brands Reach Gen Z Without TikTok + Coach's Retail Masterclass
What happens when brands can no longer rely on social media to reach younger consumers?
In this week's Five Things Friday UK, retail expert Simone Oloman, Co-Founder and CEO of NIFT, joins us to discuss one of the biggest questions facing retail marketers today: how brands stay connected to youth culture as social media regulations evolve.
We explore:
✅ The potential impact of proposed social media restrictions for under-16s
✅ Why brands may need to return to real-world community building
✅ The rise of experiential retail and in-store activations
✅ What Coach's Selfridges pop-up teaches us about modern retail
✅ Deliveroo's latest retail partnership and the growth of instant delivery
✅ How physical stores are becoming fulfilment centres for modern commerce
✅ Why customer experience is becoming the biggest competitive advantage
Featuring real-world examples from Coach, Selfridges, H&M, Deliveroo and leading retail brands, this episode explores how retail is evolving beyond transactions into experiences, community and convenience.
https://uk.coach.com/
Featured Guest
Simone Oloman
Co-Founder & CEO, NIFT
Topics Covered
Gen Z marketing
Youth consumer behaviour
Social media regulation
Retail innovation
Experiential retail
Coach at Selfridges
Rapid delivery
Retail media
Store transformation
Customer engagement
Subscribe
Subscribe for weekly insights into retail innovation, commerce, customer experience and the future of shopping.
Chapter Timestamps
00:00 Introduction & Meet Simone Oloman
01:19 What NIFT Does: Instant Delivery Infrastructure
01:58 How Social Media Restrictions Could Change Youth Marketing
03:17 Why Physical Experiences May Matter More Than Algorithms
05:20 Deliveroo's Football Campaign & Instant Retail Delivery
06:55 Why Stores Are Becoming Fulfilment Centres
08:55 Coach's Selfridges Pop-Up Experience
10:06 Retail Roadshow: London, Coach & Selfridges
12:09 H&M and the Premiumisation of Retail
12:30 Can Physical Retail Compete with AI and E-Commerce?
13:06 Coach's Multi-Generation Retail Strategy
14:16 Retail Innovation Across Europe
View all episodes
By The Retail PodcastWhat happens when brands can no longer rely on social media to reach younger consumers?
In this week's Five Things Friday UK, retail expert Simone Oloman, Co-Founder and CEO of NIFT, joins us to discuss one of the biggest questions facing retail marketers today: how brands stay connected to youth culture as social media regulations evolve.
We explore:
✅ The potential impact of proposed social media restrictions for under-16s
✅ Why brands may need to return to real-world community building
✅ The rise of experiential retail and in-store activations
✅ What Coach's Selfridges pop-up teaches us about modern retail
✅ Deliveroo's latest retail partnership and the growth of instant delivery
✅ How physical stores are becoming fulfilment centres for modern commerce
✅ Why customer experience is becoming the biggest competitive advantage
Featuring real-world examples from Coach, Selfridges, H&M, Deliveroo and leading retail brands, this episode explores how retail is evolving beyond transactions into experiences, community and convenience.
https://uk.coach.com/
Featured Guest
Simone Oloman
Co-Founder & CEO, NIFT
Topics Covered
Gen Z marketing
Youth consumer behaviour
Social media regulation
Retail innovation
Experiential retail
Coach at Selfridges
Rapid delivery
Retail media
Store transformation
Customer engagement
Subscribe
Subscribe for weekly insights into retail innovation, commerce, customer experience and the future of shopping.
Chapter Timestamps
00:00 Introduction & Meet Simone Oloman
01:19 What NIFT Does: Instant Delivery Infrastructure
01:58 How Social Media Restrictions Could Change Youth Marketing
03:17 Why Physical Experiences May Matter More Than Algorithms
05:20 Deliveroo's Football Campaign & Instant Retail Delivery
06:55 Why Stores Are Becoming Fulfilment Centres
08:55 Coach's Selfridges Pop-Up Experience
10:06 Retail Roadshow: London, Coach & Selfridges
12:09 H&M and the Premiumisation of Retail
12:30 Can Physical Retail Compete with AI and E-Commerce?
13:06 Coach's Multi-Generation Retail Strategy
14:16 Retail Innovation Across Europe