Zan Bennett sits down this week with digital marketing veteran Mark Friedman, who has shaped strategies for iconic brands such as Brooks Brothers and Steve Madden.

In this conversation, Mark shares invaluable insights drawn from decades of navigating digital transformation, unpacking how brands should truly measure marketing effectiveness beyond generic benchmarks like ROAS and CAC. He emphasizes why first-time buyers shouldn’t be mistaken for loyal customers, the real strategic purpose of loyalty programs, and how capturing first-party data can unlock powerful consumer insights.

Zan and Mark also dive into the rapidly evolving world of AI-driven commerce, discussing how innovations like ChatGPT could soon redefine how consumers shop and interact with brands online.

This episode is essential listening for CMOs, marketers, and founders who want to align their financial and marketing strategies for sustainable, data-driven growth.

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