On this episode of Market Like A Badass, host Kristin McFarland sits down with Riel Roussopoulos, marketing badass at Breadstack Technologies, to explore innovation in cannabis tech. Discover how Breadstack is revolutionizing dispensary marketing while maintaining compliance in this highly regulated industry.

Riel shares the origin story behind Breadstack's powerful ecommerce platform and dives deep into dispensary marketing strategies, including:

• Building an effective marketing tech stack for cannabis retailers
• Leveraging data for strategic decision-making
• Recent SEO changes impacting dispensary visibility
• The crucial importance of owned marketing channels like email

Plus, don't miss Riel's insights on the power of open standards in cannabis technology and why this matters for the future of the industry. Whether you're a dispensary owner looking to boost revenue or a cannabis marketer seeking innovative approaches, this episode delivers actionable tips to help you market like a true badass in the cannabis space.