In June 2021, PwC announced the launch of ‘The New Equation’, a new global strategy that re-imagined its value exchange with its customers. The New Equation is designed to build trust and deliver sustained outcomes that help solve problems and represented a major shift to prepare for a rapidly changing society. Crucially, it required breaking down marketing siloes on a global scale.

Over a year on, PwC’s Chief Strategy and Communications Officer, J.C. Lapierre, has learned much about the process of breaking down siloes. Leading The New Equation highlighted the challenges involved when getting marketing, communications, client experience, brand, content, and even an in-house agency all rowing in the same direction. We dive into her learnings.