Caterina and Jenna discuss why the first step of creating something great is getting out of your every day routine, why you shouldn’t worry about naysayers in the early days, they will get it eventually (it’s okay if they don’t), Breather’s self-forming culture committee and the team’s ‘Treat everyone like it’s your birthday’ value, as well as Caterina’s personal calling to show a spirit of benevolence towards others, especially women, who need advice or mentorship.