Licensing is a huge part of Funko’s success. The business is famous for its collaborations with many of the top cultural properties in the world — from Star Wars to Pokemon. Quiet as kept, the company has a huge selection of sports products as well and partnerships with icons from Michael Jordan to Tom Brady. We spoke to Mariotti about how those deals came together and where the business is headed. For the full conversation, check out this episode of Front Office Sports original podcast My Other Passion, presented by NetSuite.