You know what I'm not a fan of these days? Brands trying to be too clever with their marketing. Take these example from Bud Light and the Dallas Mavericks to heart.

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Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

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