In this episode, we’ll focus more on scaling content and fighting the giants.

1:22 - About Alfred Lua and his background in Marketing

3:07 - His opinion on being a fluid marketer

4:40 - How they grew from 1mn to 1.5mn organic pages views per month (the story)

11:00 - How to beat big publications like Hubspot on search? 

13:44 - How do you really stand out in a newsletter as a company? 

16:04 - How to look for business metrics while growing organic traffic for conversion?

19:12 - How to see the ROI on trendy blog posts?

25:54 - How much does branding play a role in business & content?

29:30 - My lessons and mental models from the podcast.

Key Links

• Alfred's website
• How Buffer Drive 1 Million+ Sessions Per Month with Evergreen Content and Social Media
• How Buffer Increased the Readership of Buffer’s Blog to Over 1.5 Million Visits
• Alfred's Twitter

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