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How Building a Legacy is Different than Building a Business
In this episode of MoreThan Legal, Danielle sits down with Rayo Torres, an entrepreneur from Guadalajara, Mexico, now based in Marietta, Georgia. Rayo co-founded CargoSprint, a logistics tech company launched in 2012, and successfully led it through years of growth before her full exit in 2024.
With a background in business development and startup leadership, Rayo opens up about her journey as a founder, the lessons learned from building and scaling a tech company, and how she’s redefining success after stepping away from something she helped create.
Rayo brings a candid and inspiring perspective on:
What it really takes to build and lead a successful startup
How to prepare for growth, change, and an eventual exit
Balancing ambition with family, culture, and personal priorities
Finding purpose and confidence in the next chapter after success
Whether you’re a founder, a professional in transition, or someone chasing your next big idea, this episode offers valuable insight into resilience, reinvention, and what it means to keep growing personally and professionally.
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By Danielle LaughlinIn this episode of MoreThan Legal, Danielle sits down with Rayo Torres, an entrepreneur from Guadalajara, Mexico, now based in Marietta, Georgia. Rayo co-founded CargoSprint, a logistics tech company launched in 2012, and successfully led it through years of growth before her full exit in 2024.
With a background in business development and startup leadership, Rayo opens up about her journey as a founder, the lessons learned from building and scaling a tech company, and how she’s redefining success after stepping away from something she helped create.
Rayo brings a candid and inspiring perspective on:
What it really takes to build and lead a successful startup
How to prepare for growth, change, and an eventual exit
Balancing ambition with family, culture, and personal priorities
Finding purpose and confidence in the next chapter after success
Whether you’re a founder, a professional in transition, or someone chasing your next big idea, this episode offers valuable insight into resilience, reinvention, and what it means to keep growing personally and professionally.