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How building games helped drive B2B App engagement - Jindou Lee, Happy Inspector
In this episode of Mobile Engagement Podcast: Jindou Lee, CEO of B2B App company Happy Inspector. Their App handles inspections and compliance in Real Estate, Hospitality and Government. Jindou talks about acquisition fanout in B2B and also getting the user an "instant gratification" experience early - so their "ah-ha" moment encourages continued use.
Jindou's experience in gaming and user centered design has informed this approach and the company's success in a sector that is a long way from games!
The transcript for the podcast is in the StreetHawk post: "How our App naturally acquired users" at http://streethawk.com/blog/2015/01/podcast-game-design-skillset-drives-b2b-app-engagement/
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By Contextual CEO - David JonesIn this episode of Mobile Engagement Podcast: Jindou Lee, CEO of B2B App company Happy Inspector. Their App handles inspections and compliance in Real Estate, Hospitality and Government. Jindou talks about acquisition fanout in B2B and also getting the user an "instant gratification" experience early - so their "ah-ha" moment encourages continued use.
Jindou's experience in gaming and user centered design has informed this approach and the company's success in a sector that is a long way from games!
The transcript for the podcast is in the StreetHawk post: "How our App naturally acquired users" at http://streethawk.com/blog/2015/01/podcast-game-design-skillset-drives-b2b-app-engagement/