Cold Ones with Cold Bore

How Building Real Relationships in Oil & Gas Drives Growth with Bella from Midnight Marketing


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Come hang out with me, Lee Payne, and special guest Bella Kelada-Khalil from Midnight Marketing! In this fun, informal chat, we'll learn about Midnight Marketing's unique approach to networking and relationship building in the oil and gas industry. Bella shares how her alien sidekick "Schmeez" became an unexpected networking tool and industry celebrity. We also chat about the power of showing up in-person to build trust and familiarity. You'll learn: - Why events and conferences are critical, even in a digital age - Tips for networking authentically online and in-person - How to showcase company culture to build confidence and approachability - Why consistency and personality are key on platforms like LinkedIn Whether you're looking to strengthen existing relationships or form new ones, this episode has tangible takeaways for marketers and sales professionals. Tune in for an enjoyable glimpse into the human side of doing business. The conversation flows loosely with a laidback vibe - no stiff scripts here! Instead, expect plenty of laughs and maybe even a few crazy stories. Grab your favorite beverage and join us for a cold one!

My special guest is Bella Kelada-Khalil
Bella Kelada-Khalil, a prominent figure at Midnight Marketing, specializes in developing innovative marketing strategies clients in the oil and gas industry. With a background in door-to-door sales and a passion for storytelling, Bella has brought a fresh perspective to networking and relationship building within the sector. Her active participation in energy conferences shows has provided her with valuable insights into effective marketing techniques, positioning her as a trusted authority in the field. Bella's proficiency in branding, web, and personal branding has proven instrumental in enhancing professionals' networking capabilities within the oil and gas industry.
The key moments in this episode are:
00:00:00 - The Alien Disappearance
00:01:05 - Schmeez the Alien
00:02:10 - Midnight Marketing Origins
00:07:45 - Unconventional Marketing Approach
00:11:24 - Embracing Relationships in the Industry
00:11:46 - Value of Networking at Conferences and Poker Nights
00:13:42 - Building Relationships Beyond Transactions
00:14:34 - Importance of Networking and Making Introductions
00:16:22 - Power of LinkedIn in Building Connections
00:23:06 - Importance of Short-form Content
00:23:59 - Authenticity and Consistency in Content
00:25:09 - Evolving Industry Communication
00:28:17 - Supportive Industry Community
00:30:21 - Impact of Effective Marketing
00:34:40 - Showcasing Company Culture
00:37:42 - Importance of Personal Branding
00:39:20 - Balancing Disruption and Professionalism
00:41:23 - Rise of Podcasting as a Marketing Strategy
00:43:35 - Travel and Business Goals
00:46:18 - Frantic Search for Alien Toy
00:46:42 - Busy Schedule and Travel Plans
00:47:03 - Content Creation and Networking
00:47:13 - Lunch and Learn Events
00:47:28 - Looking Ahead and Final Remarks
Learn more about us👇
Website: https://www.coldboretechnology.com/
Instagram: https://www.instagram.com/coldboretech/
Facebook: https://www.facebook.com/ColdBoreTech/
https://www.linkedin.com/company/cold-bore-technology/mycompany/

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Cold Ones with Cold BoreBy Cold Bore Technology