State of Design in 2024

I reflect on the evolution of design from 2020 to 2023, noting a significant increase in design's importance within businesses during the COVID years.

Design gained recognition as a valuable function in business, leading to the establishment of design operations to improve collaboration between design, business, and engineering.

Challenges Faced by Designers

I observe a downturn in the design industry, likening it to a recession, with many designers feeling the impact more acutely.

There is skepticism about claims of thriving businesses in the current market, suggesting that many are struggling.

The Role of AI in Design

I discuss the misconception that design has been fully embraced by businesses, highlighting that investments were made in areas of design that could be optimized or automated.

AI is seen as a disruptive force, taking over certain aspects of design work, particularly for lower-tier clients who may be satisfied with basic outputs.

Opportunities for Designers

I encourage designers to view AI as an opportunity to focus on higher-quality, creative work that machines cannot replicate.

Designers should concentrate on the strategic, product, and problem-solving aspects of design that require human insight and creativity.