Perhaps the biggest pain point in digital marketing is not running the ads, its accurately seeing how they perform. One of the biggest pieces of this is having a dashboard that allows for proper visualization. In order to have this, you need to set up tracking correctly, but also ensure you have the right sources and mediums tracked, as well the elements that drive those sources and mediums on a more granular level. In this podcast, John Lincoln, CEO of Ignite Visibility covers the right way to set this up.