In today's episode, I chat with Harvey, head of fulfillment at C17 Labs, about getting qualified leads and booking appointments at scale for professional service teams with figured-out offers and good sales teams—working with clients like lawyers building personal brands (first sale in 3 days worth 13 leads) through simple workflows not complex 12-13 step tables seen on LinkedIn. 

We explore his philosophy that best results come from way simpler workflows than you think (two Clay tables max, just Apollo scrape with right strategy), most successful clients having Alex Hormozi offer creation sequence sorted with clear unique advantages and case studies plus sales team that can close, then getting them in front of right people with simple message without crazy personalizations like treating someone to dinner—top 50-60% of clients consistently getting 5-6 meetings daily with 95% same copy and one-two industry personalization variables, and most creative workflows being for unique qualification like AI data company extracting exact instructions from internal documentation showing how clients import data to connect with offer. Harvey shares his journey Googling "how to get rich" at 20 hating college, getting into sales closing for dating coaches (never used it, had girlfriend then and now), dropping out hopping around lead gen world, meeting Enzo becoming third GTM engineer at C17 July 2024, growing from 4 to 20 people in year and half, and going from sleeping on couch to good apartments and vacation. He predicts specialization happening—are you better at strategy, automation/tech/execution, or RevOps backend enabling sales teams—space always answering three questions (how to get best data with things getting harder/secured, figure out strategy knowing what tools to use, build best offer because good offer means tools don't matter as they're just amplifiers), and best GTM strategists getting into helping improve offers/lead magnets making booking calls easier. Harvey's advice: learn basics from YouTube/Clay bootcamps but real world teaches more—get domains, run campaigns for fake clients if needed, write copy and offers learning from that end because GTM engineer is hot role paying a lot so get those skills up. 

Enjoy 🙂

(00:00) Introduction to Outbound Wizards 
(00:23) What C17 Labs Does: Getting Qualified Leads at Scale 
(02:42) Creative Campaigns: Simple Workflows Over Complex Tables 
(04:01) Most Successful: Good Offer, Right Targeting, Simple 2-Table Max 
(06:02) Most Creative: Unique Qualification for AI Data Company 
(08:02) Client Selection Like VCs: Best Offers Scale Simply 
(10:03) Journey: Googling "How to Get Rich" at 20, Closing for Dating Coaches 
(11:02) Meeting Enzo, Joining C17 (4 to 20 People in Year and Half) 
(12:12) Future Prediction: Specialization (Strategy vs Automation vs RevOps) 
(13:27) Three Questions: Best Data, Strategy, Build Best Offer 
(15:52) Advice: Learn Basics Then Get Real World Experience 
(17:14) Closing and Contact Information

🔗 CONNECT WITH HARVEY

👥 LinkedIn
🏢 Website

🔗 CONNECT WITH SAURAV

🎥 YouTube Channel

🐦 X (Twitter)

📸 Instagram

💻 Website

👥 LinkedIn
📧 Email - [email protected]

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