Agile Amped ASG

How can agile practices be applied to marketing?


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The digital economy demands a new way of working, not just for software teams, but for all parts of the business. In this episode Melissa Reeve, VP Marketing for Scaled Agile, will share her story of practicing marketing in a SAFe environment. What are some real-life examples of Agile marketing? With our host Philipp von Bentivegni they share the learnings in working with enterprises, partners and individuals. What are patterns and antipatterns around adopting Agile marketing practices?
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Agile Amped ASGBy Accenture Business Agility ASG