Fritz for Future

How can algae help us detoxify the fashion industry? – with Algaeing


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01.05.2024
Have you ever thought about the composition of your clothes, or how the bright colors on your favorite shirts were created?
In this episode, Janine talks to Dr. Renana Krebs, co-founder and CEO of Algaeing, about the ways algae could potentially reinvent the ways of today’s fashion industry. After seeing the danger and toxicity of conventional textile productions and colorful dyes, Renana decided to take matters into her own hands and build a company that uses algae to create and dye clothing in a safe and sustainable way. But how exactly does this work? Renana walks us through the processes of developing textiles and dyes with the seemingly inconspicuous organisms we know as algae.


In this episode, you will learn:
  • Why the fashion industry needs detoxifying
  • How algae can turn into textiles
  • How algae can impact the future of fashion
  • Guest:
    • Dr. Renana Krebs, co-founder and CEO of Algaeing
    • For further reading and information on this topic:
      • Algaeing website: https://www.algaeing.com
      • “To Dye For: How Toxic Fashion Is Making Us Sick – and How We Can Fight Back” by Alden Wicker: https://www.penguinrandomhouse.com/books/705645/to-dye-for-by-alden-wicker/
      • More articles and literature by Alden Wicker: https://www.aldenwicker.com/articles
      • You enjoyed this episode and don’t want to miss any future episodes of Fritz for Future? Then subscribe to our podcast! You’ll find us on all podcast platforms or at henkel.de/podcast. Feel free to leave us a review or send us a message to [email protected]


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          Fritz for FutureBy Henkel AG & Co. KGaA


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